Target setting process questions
Here we provide answers to common technical questions that companies have as they are going through the target-setting process.
Nature is complex, and taking credible steps to protect it is no small task. But with the right guidance, companies can act with confidence.
At SBTN, we know that scientific rigor is essential – and that real progress happens when rigor is paired with real-world feasibility
That’s why our methods include a range of feasibility options to help companies get started sooner, focus on what matters most, and scale their efforts over time.
These reflect the flexibility companies need to engage based on their current capacity, data availability, and strategic priorities – without compromising the integrity of the target-setting process.
During target-setting piloting, the most common challenges that companies faced included:
To help more companies set science-based targets sooner, we have introduced new ways to improve feasibility without compromising scientific rigor. These options are available today, and reflected in the claims that companies can make. There are feasibility enhancements across Steps 1, 2, and 3 of SBTN, which are summarized below.
Feasibility options
“We now know where to focus our efforts and where action is needed most. SBTN allowed us to move from improvements based on only our own experience to targets that we know are good enough for the planet."
Did You Know?
You don’t have to tackle everything at once to set science-based targets for nature.
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